TOW #6 Visual Text/Merlin
This
visual text is an advertisement for Merlin “Medical Emergency Relief
International” a British international health charity, which uses donated money
to send doctors, surgeons and other medical professionals to global emergencies
to try to save lives as well as to build up that area’s local health
services. Merlin’s main purpose in
creating this visual is to generate funds, through donations, for aiding the
civilians caught up in the current Syrian Civil War. This war has been fought for more then two years now between
Bashar al-Assad’s regime and the many rebel groups that have sprung up in the
country. Such as the Free
Syrian Army (FSA), the Kurds, a number of Terrorist organizations and many
other rebel groups. Merlin does an
excellent job in targeting its audience (your average sympathetic individual)
into conveying the hardship in Syria utilizing a strong appeal to logos.
Merlin
is able to appeal to logos by the use of statistics in it’s visual. By stating the number of Syrians that
have died and the number that have been displaced Merlin is able to display to
the audience the scale of the Syrian Civil War. Merlin then explains the damage done to Syria’s medical
infrastructure through more statistics such as the 78% destruction of
ambulances and the 56% damaged hospitals.
Following these harsh facts Merlin then appeals to pathos by changing
the background color to a warmer orange/yellow and by stating in bold face the “Merlin
is a force for health.” Merlin
also gives the audience a chance to make a difference by displaying their
contact information and followed by a catchy slogan “Text HELP to 70123 to
donate 5-euros.”
This
advertisement made by Merlin does an excellent job using facts, statistics and
the use of contrasting color tone to generated funds, through donations, to send
medical aid to the Syrian people.
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